Super Bowl 2013: Now Hyundai US enters the lists

Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds).

This is for the Santa Fe SUV and you can see why Hyundai and sibling Kia are storming up the world auto charts – it looks like a Lexus and probably costs a hell of a lot less.

Let’s face it, SUV drivers don’t drive them for their capabilities, they just like being two feet off the floor so they can look down on the world.

And it’s one more from Innocean, Hyundai’s in-house agency – which also seems to work.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.