OK, here’s Merkley & Partner’s Super Bowl effort for the Mercedes CLA. This version anyway is 5×30 seconds, which comes in at about $20m on airtime (maybe they’re getting a volume discount).
And surely the voiceover says you can get one of these fine machines for under three thousand dollars – huh?
Kate Upton appeared in the teaser, dunno if she’s the arm candy in this version. But the star is devilish Willem Dafoe, offering a Faustian pact.
It was directed by Dante Ariola for all-conquering MJZ.
Meanwhile domain name company Go Daddy has entrusted its advertising to Deutsch New York and its Super Bowl offering (unlike previous years) seems to be lacking a certain something.
But what exactly?
Ah, this (from 2010)
All good things must come to an end.