Ridley Scott produces polar bears epic for Coke

Funny how Coca-Cola has made polar bears a brand property: maybe, way back, someone in Atlanta decided it needed a winter strategy.

Anyway, it’s now produced on online epic featuring said animals, produced by Ridley Scott, David Scott is involved in there somewhere, and directed for CAA by Kung Fu Panda director John Stevenson.

It’s a kind of Jungle Book with polar bears, rather overlooking the fact that these are rather ill-tempered animals, made the more so by disappearing ice, no doubt.

So is it any good – and good for Coke? Frankly my dear, I haven’t a clue.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. I’m sorry, I know every one is going to fucking hate me, particularly as this is somehow associated with “Rid.” But I found this so cloyingly sweet and cute, I wanted to smash the monitor screen with a Captain Ahab sized harpoon. These cuddly fuckers eat anything they can kill, including people who work on Coke. Oh, wait a minute,,, Good for them. Cocktail time… Cheers/George “AdScam” Parker

  2. I thought it self-indulgent crap.

  3. Ditto

  4. Forced myself to watch it all the way through, clearly no expense has been spared with the animation. But…

    1. Why?
    2. Ice Age should sue
    3. Why?