Now soccer star Ronaldo (the other one) teams up with Sir Martin Sorrell at WPP’s London HQ

WPP CEO Sir Martin Sorrell is certainly a man of parts and one part is his sporting prowess.

At the grand old age of 67 SMS still turns out in the odd business/celebrity cricket match (although he failed to trouble the scorers on his most recent appearance I think) and he carried the Olympic torch last summer for a short excursion in East London.

Now he’s bringing over former Brazilian soccer star Ronaldo (left), a World Cup winner and prolific scorer at both club and international level, to work with him at WPP’s HQ in Farm Street, Mayfair.

Ronaldo, full name Ronaldo Luís Nazario de Lima, is already in the WPP fold, having set up a sports agency called 9ine in Sao Paulo with WPP help last year.

Sorrell says: “Ronaldo had already had great success with clients Claro and Duracell. He’ll be coming to the UK to work with us closely here.”

Ronaldo says: “Learning from Martin Sorrell will be perfect. I won’t leave him alone. I’ll be asking him questions the whole day, just like a striker. He’s going to have to tell me everything.”

Ronaldo, 36, is clearly a good man to have on your team with the 2014 World Cup and 2016 Olympics both taking place in Brazil. Do his ambitions run further than that? By the time he’s ready for the top job at WPP SMS will be 80. Which might suit both parties (if not, necessarily, WPP shareholders) perfectly.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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