“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com.
We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy.
However Mother’s new ad, ‘Astronaut,’ is a bit more like it with the rather winning Alan discovering the joys, or not, of space travel.
Don’t they make soap powder commercials any more?