Now Mother and Moneysupermarket soar into space

“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com.

We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy.

However Mother’s new ad, ‘Astronaut,’ is a bit more like it with the rather winning Alan discovering the joys, or not, of space travel.

Every other UK ad you see these days seems to be for price comparison websites, phones or video games.

Don’t they make soap powder commercials any more?