New Lincoln agency Hudson Rouge takes on the German luxury giants with technology pitch

WPP’s new Ford Lincoln agency Hudson Rouge (well it had to call it something) has revealed rather more of its hand following the decision to enlist TV host Jimmy Fallon and crowd-source ideas for its Super Bowl ad.

This new ad, ‘Introducing the Lincoln Motor Company,’ majors firmly on technology (hardly a person in sight despite the intro frame below)) to try to show that Lincoln can compete with those pesky Germans and renascent post-tsunami Lexus.

It’s the same kind of approach another WPP entity, Blue Hive, has taken successfully (and rather more dramatically) for the Ford B-Max.

With Americans replacing their old cars at a fearsome pace Ford looks as though it’s got its timing right for the Lincoln relaunch anyway.

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