This is an intriguing new ad, ‘Phoenix,’ for the MKZ, majoring on technology (as we’ve noted) and also working in a crafty visual reference to dear old Abraham himself, subject of Steven Spielberg’s new movie of course.
But it comes perilously close to Wieden+Kennedy’s celebrated ‘Imported from Detroit’ Chrysler relaunch ad with Eminem.
Un homage or a steal?