MMB Boston goes deep in the heart of Texas – for Toyota’s Tundra

Here’s a brilliant online film for Toyota’s Tundra truck from MMB Boston; a kind of mini-Last Picture Show for a Japanese brand that just has to be made in Texas.

The writer was creative director Jerry Cronin and the art director Jen Campbell. It was directed by Malcolm Murray for the excellent Biscuit Filmworks.

Wieden+Kennedy has made this kind of slice-of-life Americana its own territory in recent years but this might give the Portland-ites something to think about.

Hot damn! We could even get to liking George W. Bush (that’s a joke).

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