Mercedes is getting its retaliation in first with this online film featuring our old friend US totty Kate Upton in, you’ve guessed it, a car washing scenario. What is it about Americans and girls in skimpies washing windscreens? Is it the the girl or the car?
Agency Merkley & Partners says this isn’t a teaser for the Super Bowl. Which makes you wonder what the point is – until you see that it’s got five million YouTube hits.
Bring back The Dukes of Hazzard I say.
Not as deliciously filthy as Paris Hilton washing a car whilst wearing a dental floss G string and giving a blow job to a hamburger. Who says advertising isn’t art?
Cheers/George “AdScam” Parker