This is the kind of thing that used to be controversial – maybe it still is in India – but Kimberly-Clark, through agency Ogilvy, is running a series of online films and ads trying to dispel myths about women’s vaginas and periods.
All in the cause of Kotex U panty liners in a campaign targeted at ‘Generation Know,’ presumably women who do indeed know but could do with a bit more advice.
Well good for them. The sex expert looks a bit frightening mind.
Where’s that Angie Dean when you need her?