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Kimberley-Clark and Ogilvy tackle vaginas head-on

This is the kind of thing that used to be controversial – maybe it still is in India – but Kimberly-Clark, through agency Ogilvy, is running a series of online films and ads trying to dispel myths about women’s vaginas and periods.

All in the cause of Kotex U panty liners in a campaign targeted at ‘Generation Know,’ presumably women who do indeed know but could do with a bit more advice.

Well good for them. The sex expert looks a bit frightening mind.

Where’s that Angie Dean when you need her?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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