It’s a spaceman with everything for Unilever’s Axe and Super Bowl agency BBH

BBH London must have been quite chuffed when they got the gig to produce Axe’s first Super Bowl spot – and then they discovered it had to star a bloody astronaut.

Axe owner Unilever has launched a space promotion for new brand Axe Apollo (actually we don’t know whether the space wheeze promotion or the brand came first) in which it’s promising to train a couple of Axe Apollo users as astronauts.

So the astronaut has to get the girl.

It’s a lot to squeeze into thirty seconds but the ever-accomplished BBH manages it.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.