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Have (some) Americans gone fucking mad? Here’s a new and nasty ad from the NRA

North America is the greatest place in the world: it’s got everything; genius people, wonderful ground-breaking businesses, the sort of scenery that makes you feel alive again.

The United States has also got its constitution, a wonderful thing, but one which also gives Americans the freedom to carry arms.

This was designed 250 years ago to help the likes of Daniel Boone fire three rounds a minute at native Americans, French colonists and other impediments to the great march west. Now anyone, it seems, can wander into a store and buy something that shoots 3,000 rounds a minute. Euphemistically known as hunting rifles. Hunting what? A Russian infantry division?

The National Rifle Association speaks for Americans who think that owning weapons of mass destruction is a key to being a proper American. It’s not, it’s a blot on God’s own country, just as its appalling penal system is. Here’s what they say.

Years ago, as a student at Cambridge, I briefly met Charlton Heston, who was doing some research into his next film role playing Antony in a film about Antony and Cleopatra. Heston went on to be a spokesman for the NRA.

I didn’t know at the time whether he got it (Shakespeare) or not. Clearly he didn’t.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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