Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s.
And it’s a nice touch from agency Red Urban to have the lady shopper jibbing at the thickness of the steaks she’s offered but happy to take away a Jetta.
Apparently this is a take on a UK campaign for VW, which eludes me I’m afraid. But VW seems to extract top drawer work from all its agencies who include Adam & Eve/DDB in the UK and Deutsch in the US as well as Red Urban.
Most definitely not the kind of ‘running footage’ bland car advertising that our columnist Jerry Judge so dislikes.
They’re real cars too – hanging on the wall.