Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher’s.
And it’s a nice touch from agency Red Urban to have the lady shopper jibbing at the thickness of the steaks she’s offered but happy to take away a Jetta.
Apparently this is a take on a UK campaign for VW, which eludes me I’m afraid. But VW seems to extract top drawer work from all its agencies who include Adam & Eve/DDB in the UK and Deutsch in the US as well as Red Urban.
They’re real cars too – hanging on the wall.