Former Ogilvy writer John Kenney lifts the literary lid on ‘truth in advertising’

Former Ogilvy copywriter John Kenney has written his first novel called Truth In Advertising – does John have a satirical intent?

And what better way to promote such a tome than a faux focus group about – a book called Truth in Advertising?

Here’s what the book is really about (according to the publishers).

FINBAR DOLAN is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on forty. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce and edit a Super Bowl commercial for his diaper account in record time.

Fortunately, it gets worse. Fin learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his co-worker Phoebe, question the importance of diapers in his life, and finally tell the truth about his past.

An everyday story of Madison Avenue folk then.

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