DirecTV and Grey NY score again with ‘Genie’

Everybody loves US satellite broadcaster DirecTV’s ads and Grey New York has produced another winner, this time plugging its ‘Genie’ device which allows you to record five shows at once.

In the process it directs a few well-aimed kicks into the groin of rival cable channels. It’s true: here in the UK cable firm Virgin Media is always sending you bloody instructions or telling you it’s about to go off unless you press OK – and still goes off.

This is what American advertising ought to be: big, brash and funny.

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About Angie Dean