Coke’s ‘Open Happiness’ appears to be a campaign with legs; because it’s making the world a better place of course (that’s the idea anyway).
Here’s the latest, ‘Lets’ Go Crazy,’ from Ogilvy Brazil, featuring Supertramp’s Give A Little Bit.
Do you want to be ‘high-fived’ by a passing cyclist when you’re trying to hail a cab? Of course you do.
The copywriters were Fred Saldanha, Marcelo Padoca and Beto Cocito, the art directors Douglas Kozonoe and Fernando Reis. It was directed by Henry-Alex Rubin for Smuggler Films.