Clemenger Melbourne ticks the right boxes for Yellow Pages and owner BBDO

BBDO’s Clemenger agencies in Australia are lively outfits and the Melbourne branch has made a good fist of presenting boring old Yellow Pages as a digital product with this ad for its app.

With a nod to the reality that being able to order everything on impulse can be a mixed blessing.

BBDO recently won the global network of the year accolade from Patrick Collister’s oddly-entitled Big Won rival to the Gunn Report. The wry efforts of its Aussie agencies (and Colenzo in New Zealand which won Collister’s individual agency accolade) are a big part of that.