ID Comms

Budweiser and Anomaly’s Super Bowl horse opera

What the fuck have Clydesdale horses got to do with Budweiser, a rather ersatz beer?

I suppose they used to drag the beer carts around and now seem to appear in Bud processions.

Anyway the noble shire horses are enlisted in this Bud ad by Anomaly for the Super Bowl. And you can even name a foal if you’re so minded.

We all love horses of course (and I speak as a horse godfather who sponsors a budding dressage superstar called Ted, stage name Santos W).

But this is stretching a point isn’t it chaps?

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anomaly Budweiser clydesdales horses super bowl 2013 tv ad

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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