New TV campaigns are a bit like film premieres these days, teaser ads and all. Must be a nightmare, what if it’s a bummer?
So it’s bringing back the diet Coke ‘Hunk,’ an extra-manly man who apparently appeals to Diet Coke’s female fans.
And here’s (a bit) of the old/new rascal.
Here’s his last, full incarnation.
Our friend Jerry Judge reminds us from New York that the above campaign was by Lowe, once the celebrated Lowe Howard-Spink. What a good agency that was.