Since then the audience has grown following a campaign by celebrity supporters like Jarvis Cocker, who presents an excellent Sunday afternoon show on the station that you certainly wouldn’t find replicated anywhere else else.
Does the ad do the job? It’s all very slick – animation by trendy Yves Geleyn – but 6 Music seems a bit earthier, even ramshackle at times. But I guess you don’t put that in ads too often. Not if you’re the Beeb and have to justify hiring an ad agency anyway.
Here’s a bit of real 6 Music with another of the station’s ornaments, Marc Riley.