Apple goofs again with ‘Do Not Disturb’ campaign

It’s amazing how even the most apparently sure-footed companies can morph into ones with two left feet.

Apple has just introduced its ‘Do Not Disturb’ iPhone feature, only it doesn’t work.

Presumably there are millions of people across the world being woken up at all hours by ‘Siri.’

Which makes this rather large investment in the tennis-playing Williams sisters rather redundant.

Apparently Do Not Disturb will be fixed by January 7. But what’s going to be next? Apple has also goofed recently with Apple Maps, a mobile product, to the extent that it’s rumoured to be buying start-up rival map maker Waze.

Never mind, could have happened under Steve Jobs. Could it?

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About Angie Dean