W+K London’s Honda ‘Cog’ voted best car ad ever by Auto Express readers

Wieden+Kennedy London’s ‘Cog’ ad for Honda from 2003 has been voted the best car ad ever by readers of Auto Express, the UK car mag.

It took over 600 takes apparently, you can see why:

‘Cog’ was part of a celebrated campaign that helped to put the agency on the map (W+K London is our Agency of the Year for 2012), the other famous one was ‘Grrr’ which was voted into the CLIO Awards Hall of Fame earlier this year.

Which one’s the best? Impossible to say. But you can see why ‘Cog’ appeals to people who like fiddling under the bonnet.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.