Winter temperature digital poster is a cool wheeze from Audi and Outdoor Plus

Here’s a rather clever campaign from BBH and enterprising digital poster network Outdoor Plus – a poster for Audi’s Quattro four wheel drive system that pops up when the temperature in and around London drops to a certain level (which it certainly has this week). This one’s at Aldgate, on the edge of the City financial district and famed for its traffic jams.

The copy reads: ‘When Winter Grips You Need Quattro.’

We note that BBH has picked up two UK agency of the year awards, from Marketing and now stablemate Campaign. The agency has certainly rediscovered its mojo on Audi (it would deny it ever lost it, of course).

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