ID Comms

Where are we as we go into the weekend? Honda, ClarkHuot, Fetch and We Are Social

*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler…

RPA has done an amazing job for Honda but it’s decided to go big. BBDO? Is Andrew Robertson (left) looking under the bonnet?

* Enterprising ad cum design shop ClarkHuot is opening in Toronto. We need more independents.

* Former JC Decaux airport head of marketing, Liz Ross Martyn, has joined mobile marketing agency, Fetch, as inaugural head of marketing. Founded in 2009, Fetch handles eBay plus William Hill, Debenhams and Hotels.com. Is mobile really the next big thing? Well Liz seems to think so.

*London social media agency We Are Social has won the account for Lenovo, the amazingly successful Chinese PC-maker that took over IBM’s PC business a few years ago.

Rod Strother, director, digital and social centre of excellence for Lenovo, says (bear with us): “We were particularly drawn to We Are Social’s dedicated social media offering. Their team lives and breathes conversational marketing, and at the same time they understand the importance of weaving social media into the heart of an integrated marketing approach. Their insights and strategic approach will be hugely valuable to us as we move forward with our vision for Social Media within Lenovo.”

Well there you go, you can’t say fairer than that. But how can you really be a director digital and social centre of excellence? I remember, years ago, being embarrassed at being an ‘associate editor.’ What are you really Rod?

*Somebody told me the other day what they thought Wieden+Kennedy’s big idea for Tesco was, to be launched in the spring apparently. Anyway I won’t give the game away. But it sounds quite ambitious.

Quite soon we’re going to bring you our people, ads and agencies of the year. Picked by a star-studded team (ie not just me). Any suggestions, very welcome.

In the meantime, here’s something for the weekend.

No live version, alas. “Though you’ve played at love and lost and sorrow has turned your heart to frost”….It’s poetry innit? Next year’s John Lewis ad?

You May Also Like

Andrew Robertson clark huot fetch honda JC Decaux lenovo Liz Ross Martyn Rod Strother rpa we are social

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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