VCCP’s Meerkats for tops Nielsen’s poll of most-liked British TV ads

Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese.

Apart from John Lewis (from Adam & eve/DDB) and BHF I don’t think any one of these figured in our ruminations about the best ads of 2012, but what do we know?

Last year the Nielsen poll was topped by McCann Manchester’s ‘gin’ ad for Aldi, which did win some awards.

Here’s the poll winner.

You can indeed collect this ‘exclusive’ collection of Meerkat toys. David Ogilvy once observed that ‘The consumer isn’t a moron, she’s your wife.” But times change.

We’ve had Vinnie Jones lots of times so here’s number three, from Kerrygold (I think this is it, from Karmarama).

Why do we fall for ‘Oirishness’ the whole time?

So to Thinkbox and agency The Red Brick Road, which always seem to do well in these polls, not least their own.

Don’t like this much either – but the public, quite properly, is always right.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.