KesselKramer strikes up the band for Red Stripe

KesselKramer is an agency in Los Angeles, London and Amsterdam whose motto is ‘advertising for people who don’t like advertising.’

Such persons (can there really be any?) may be amused by this shop in East London (England) that turns into a Red Stripe orchestra.

And here’s how they did it (seems to be a mix of LA and London).

But what’s the point? Well the YouTube hits are racking up so that’s the point.