UK Advertisers and adland seem to have (mostly) held their hands up this year and admitted that Christmas is a bit of an ordeal.
But best to get on with it, see it through and, of course, buy their products.
So Wieden+Kennedy London has produced yet another ad for Tesco (are they going for the record?) with a spin on the gruesome business of wearing paper hats at Christmas lunch. And the focus of attention is a green one, just like the ones W+K has persuaded Tesco to drape over its stores.
A real Christmas cracker would be good too though.