Cossette unveils anti-fruitcake Christmas campaign

Thanks for all the online Christmas cards, obviously we can’t do all of them.

Sometimes they’re an opportunity to take the mickey about all the task which are deal with duly seriously the rest of the year.

And there’s some of that in this funny film from Cossette in Vancouver.

A bit tough on the fruitcake industry? Isn’t there a place in Texas that claims to send them all round the world each year? I’m passing though – although I’m not sure about pancakes as an alternative.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.