You want a world-beating viral? Try cheating with Buyral says Canadian agency John St

This is all rather wonderful; Canadian indie agency John St, which has a history of spoofs, has produced one more for a new product ‘Buyral’ which enlists unwitting people from schoolkids to OAPs to click away on whatever the client (or agency or media agency) demands to create those millions of hits on YouTube and the like.

And who’s to say they’re wrong?

It wouldn’t surprise me at all if all those boffins in the world’s humungous media megaliths are working on something remarkably similar right now.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.