XXL’s zombies get the chop from Norwegian TV

This Norwegian ad from XXL sports gear has been pulled from prime-time TV because it’s too scary. Actually the zombies are quite scary, not to mention the big fat bloke with the fishing rod. It’s a bit like Shaun of the Dead meets Gladiator.

My friend George Parker thinks this is a wimpy decision but they breed them tough in Boise, Idaho, where ‘Mountain Man’ George now resides.

There’s some weird (and good) stuff coming out of Norway. The agency here is Schjærven Reklamebyrå, it was directed by Henrik Sander and Mathis Furst for Motion Blur and the visual effects are by Storm Studios

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.