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According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21.
So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to avert this unfortunate eventuality.
Dikembe Mutombo (left) is a former NBA star so well-equipped for this daunting task.
All clever stuff and part of the new(ish) ‘Believe in your Smellf’ campaign. Still doesn’t have the impact of Isaiah Mustafa though.
