Swedish agency Akestam Holst and insurer Folksam score with skydiving cats

If you want to get noticed, chuck a few cats out of a plane – seemple.

That’s what Stockholm agency Akestam Holst has done for venerable Swedish insurer Folksam anyway and so far it’s gathered nearly 500,000 YouTube hits, enraging some cat lovers along the way.

I suspect the cats have been shot against a moving backdrop, in the best old western film tradition where the cowboy had nary a hair out of place. So hardly a case for PETA to investigate.