Suntory opens up its ‘Stones Bar’ to celebrate ageing rockers’ 50th anniversary

Can you still be cool as you enter your seventh decade?

Japanese drinks giant Suntory evidently thinks you can as it’s celebrating veteran rockers Mick, Keith, Ronnie and Charlie as the Rolling Stones prepare to mark their 50th year as a band and their looming seventies with a small tour (by their standards) and a new single One More Shot (which suits Suntory just fine). Suntory ‘Stones Bar’ products to mark this great moment include Rolling Hop, Rolling Gold and a limited edition whisky.

Not sure that this commercial is all that cool though.

Maybe you had to be there.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.