SodaStream enlists Alex Bogusky as it steps up anti-waste war with Coke

Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream.

Bogusky and SodaStream have been doing their best to annoy the likes of Coca-Cola recently, Bogusky by making an anti-sugar online film and SodaStream by running a Facebook-based anti-waste campaign in the US. The ad claims you can save 2,000 bottles a year by swapping bottled fizzy drinks for a SodaStream machine.

And it’s a pretty good ad. Mind your back Alex.

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