ID Comms

Samsung mines creative gold with Laina Morris as an ‘overly attached computer’

This is brilliant and surely destined to win every award going.

It’s Laina Morris who rose to viral fame as Justin Bieber’s ‘Overly Attached Girlfriend’ and now she’s doing the same for Samsung’s SSD 840 computer security thingie in an online ad from London’s The Viral Factory.

Except now she’s an ‘Overly Attached Computer.’

Samsung has just switched all its B2B advertising to yet another WPP ‘team,’ which may work out well and doubtless has lots of admin benefits. But would that mean it wouldn’t come up with something as off-the-wall as this?

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computer security Justin Bieber Laina Morris overly attached computer samsung ssd 840 the viral factory WPP

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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