It’s Laina Morris who rose to viral fame as Justin Bieber’s ‘Overly Attached Girlfriend’ and now she’s doing the same for Samsung’s SSD 840 computer security thingie in an online ad from London’s The Viral Factory.
Except now she’s an ‘Overly Attached Computer.’
Samsung has just switched all its B2B advertising to yet another WPP ‘team,’ which may work out well and doubtless has lots of admin benefits. But would that mean it wouldn’t come up with something as off-the-wall as this?