Saintly Adam & Eve hits the right note (a watchable ad) with Christmas fundraiser for Save The Children

I’m coming to the conclusion that Adam&Eve/DDB (or the Adam & Eve bit anyway) consists of saint-like figures who graciously bestow their benedictions on grubby humanity.

Fresh from turning John Lewis into a British institution that ranks somewhere above the Queen and not that far behind Boris Johnson, it has now produced a charity ad for Save the Children that makes its (upsetting) point without prompting you to switch channels as some actorly voice tells you what a schmuck you are for not doing more about the world’s wickedness.

As we’re in charitable mode today (it won’t last) here’s another nice good cause film, ‘Emily’s Story,’ from KBS+P Toronto and Crush for the Children’s Wish Foundation. Unpaid, as far as I can see.

Children’s Wish Foundation – Emily’s Story from CRUSH on Vimeo.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.