OM4G – Fenton the dog strikes again for Everything Everywhere and Saatchi

Saatchi & Saatchi has enlisted the help of Fenton, the deer-chasing dog who became a YouTube sensation (or some pooch who looks remarkably like him) for its latest effort in the blockbuster launch of Everything Everywhere’s 4G service in the UK.

And the ad still works if you don’t know anything about Fenton (which I didn’t until I saw this). ‘OM4G’ is a nice touch too.