Talking of Scandinavia (which we were, Norway anyway) ambitious network M&C Saatchi Worldwide is opening an office in Sweden, its 27th around the world.
Bjarte Eide says “The M&C Saatchi philosophy chimes perfectly with my ambition to lead an innovative, future-focused agency that is driven by simplicity, excellence and creativity. With mobile and tablets fast becoming our primary screens, social will be at the core of our offering, leveraging all touch-points in a lean, smart agency model which monetises and measures. Martin, Klara and Patrick represent some of the very best talent in Scandinavia”
M&C Saatchi Worldwide CEO MacLennan says: “This strategic move in Scandinavia further strengthens our global network. The region is home to some of the world’s most innovative brands and talent.”
Scandinavia is the world’s tenth-largest advertising market.