‘Lifesaver’ hard man Vinnie Jones returns for British Heart Foundation

Talking of advertising agencies being useful (which we were earlier) Grey London’s campaign for the British Heart Foundation is back amid claims that it’s saved 28 lives.

The campaign features ‘hard man’ Vinnie Jones who resuscitates heart falure victims to the tune of the Bee Gees’ Stayin’ Alive.

I’ve never really seen the point of Vinnie, a former footballer turned actor who’s most famous for grabbing Paul Gascoigne’s privates when Gazza was still capable of making it around a football pitch. And what’s he acted in apart from Lock Stock? Maybe his best work occupies the cutting room floor.

Here’s one of the guys Vinnie ‘saved.’ Wouldn’t argue with him either.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.