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JWT Toronto tunes into emotion for sick children

More singing babies but this time not quite as chirpy as Cow & Gate’s ‘Feed Their Personalities’ orchestra.

This is JWT Toronto for the local Hospital For Sick Children (or ‘SickKids’) with a campaign called ‘Together We Will’ making good use of the old Roy Orbison tune You Got It.

The copywriter was Jed Churcher and the art director Andy Brokenshire. It was directed by Kathi Prosser for Partners Films.

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