Back in March my colleague Stuart Smith reported that Nick Brien, head of McCann Worldgroup, would be on his bike following a ruckus with big client L’Oreal which declined McCann’s invitation to be lumped in a new beauty and fragrance agency.
But then McCann emerged as the leading power in former GM CMO Joel Ewanick’s new Commonwealth agency and also landed Sony’s Experia smartphone. The fact remains, though, that Brien’s McCann has lost far more than it’s won.
As for Laurence Boschetto (left), DraftFCB has been an even bigger disaster area, losing $1bn SC Johnson among numerous others. The agency is also currently pitching for Oreo’s 2013 Super Bowl ad against all-conquering Wieden+Kennedy, not one you would fancy it to win but you never know in adland. Boschetto has implied that he’d looking for a partner, which may mean successor.
Boschetto divides opinion, as they say. On one side of the divide (guess which one) is my friend George Parker of Adscam.
So we’ll see. IPG CEO Michael Roth has turned round the financial performance of the business (and Brien is supposed to be good at extracting profits from his client base). But ‘client base’ says it all: all the astute financial management in the world won’t help much if the revenue starts to dry up.