Garry Lace quits Beta for marketing role at ENO

Beta founder Garry Lace (pictured) is leaving the agency to head in the unlikely direction of director of brand and marketing at the English National Opera.

Last month we reported that Beta, which Lace founded with creative Robert Campbell, was up for sale. The likelihood is that it still is. It’s also possible that Lace, who has had a colourful career, was an impediment to a sale to another agency.

Lace, it appears, actually resigned as a director of Beta in March and sold his shareholding to Campbell.

Lace says: “I have had a love of opera and the ENO for a very long time, and so when I was offered the chance to be more involved, it was something I had to think about very carefully.”

We shall follow Garry’s adventures in the world of culture with interest.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.