Dumb Ways to Die is monster global viral hit for McCann Melbourne

This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year.

McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just two weeks (the population of Melbourne is only about five million) with the cutesy song roaring up the iTunes charts.

‘Strewth.