Debenhams and JWT go for low-key fabulousness

It’s that time of year again and UK high street retailer Debenhams is one of the first off the mark with this opus from JWT London.

We’re all waiting to see what Adam&Eve/DDB comes up with for John Lewis of course (a stinker is overdue) and JWT mostly eschews Lewis-land with this cautious offering featuring model Morven Macsween (poitrine 81cm, just less than half her height – bet you didn’t know that).

Debenhams has actually done remarkably well not to become another high street casualty, buried by rising rents, cautious consumers and the ineffable contribution of private equity owners. A fabulous tale indeed.

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