DDB NZ and Westpac unveil ‘home loans flatties’

Here’s an interesting spin on home loans from Westpac and DDB New Zealand: imagine you were still flat-sharing as old age draws nigh. Which lots of people no doubt do (or live at the mercy of rapacious landlords).

Mortgage providers can be pretty rapacious too of course but let’s give Aussie bank Westpac the benefit of the doubt.

Depicting your target market as a bunch of fractious old buggers is pretty brave but it works here.

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