Coke thinks big (again) at Christmas

Coca-Cola thinks big at Christmas – most notably with its famous big red Coke-laden trucks – and this year it’s gone for a humungous Santa that’s brought to life by hordes of eager revellers. ‘Together we make the magic happen’ is the rather lumpy tag line but this is the age of social media after all, when we’re all in it together.

And there’s a nice catchy tune and a bit of product placement at the end with bumper-sized bottle of Coke on the Christmas table. Might go for something from one of better wine-producing areas of France personally, just to help out the French economy.

But which ad agency did it? It’s all over the internet but seemingly without a creator. Unless it emerged, miraculously, fully-formed from Jonathan Mildenhall’s ‘happiness factory.’

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