Car companies are always producing ‘concept’ cars and sometimes that’s all they are: something to wow the crowds at the next big motor show.
But petrolhead marketers seem to have discovered retail recently, opening digital stores as opposed to showrooms as Audi has in London and elsewhere.
BMW is busy taking its Born Electric Tour featuring its i sub-brand of electric cars around the world, despite there being precious little evidence that many people actually want to buy an electric car. Part of this involves pop-up stores in New York and eventually in other big metropolitans including London and Shanghai.
Here’s a taste of some of the goodies on show.