BBH Christmas ad for Matalan is a sign of the times – make the best of a bad job in austerity Britain

BBH and main retail client Waitrose may have imposed their own self-denying ordinance this Christmas – preferring to expend Delia Smith and Heston Blumenthal on a charity pitch – but it’s wheeled out the fizz (non-vintage definitely) and christmas pudding (literally) for cheap and cheerful mail order high street fashion chain Matalan instead.

It’s a rather modest effort for an admittedly modest brand. But this is what the UK’s Christmas advertisers seem to be saying this year: you may not have much money but you can still enjoy yourselves (a bit).

A sign of dreary times without a doubt. And one think tank this morning forecast that ‘austerity’ would go on until 2018. Which would realise a lost decade to match that of Japan in the 2000s.

What do we want for Christmas? Taxi for chancellor of the exchequer George Osborne!

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.