ID Comms

Another monkey manifestation pays off for Barclaycard and BBH

The British seem to love monkeys in ads and Barclaycard’s recent opus from BBH featuring a large version is packing them in on YouTube with nearly 250,000 hits in about a week.

The aforementioned beast bears a certain similarity to the monkey who fronted up for the long-defunct ITV Digital and then for PG Tips with Johnny Vegas. Does he have an agent?

Here’s Barclaycard’s examination of the horrors of Christmas toy-buying and the joy of paying by mobile:

And PG Tips:

Clearly not a case of too much monkey business, for the punters anyway.

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