AMV/BBDO boxes clever for Sainsbury’s with Christmas blitz of short films

Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them.

This is quite a cunning ploy as it allows Sainsbury’s to conclude that there’s not just one Christmas day but lots of Christmas days (as indeed there are) so you need to buy even more stuff from Sainsbury’s boss Justin King, the nation’s favourite grocer. Here’s one of them.

Very clever, means that AMV doesn’t have to produce an Oliver-free blockbuster either.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.